Metal Matters News

Valpak pledges support for MetalMatters

The Aluminium Packaging Recycling Organisation (Alupro) has announced that  the UK’s largest packaging compliance scheme, Valpak, has become the latest funding partner to join the MetalMatters programme, which aims to boost the capture rates for metal packaging collected at kerbside. As the UK’s leading provider of environmental compliance and data management services – Valpak believes […]


Luton Borough Council is urging residents to make their ‘metals matter’ by encouraging them to recycle more of the estimated 94 million cans, aerosols, aluminium foil trays and wrapping foil used in Luton every year.*

MetalMatters: The numbers keep growing!

MetalMatters has launched four new campaigns reaching over three quarters of a million people since the start of the year. This brings the total reach of the campaign since it began to 4.35 million households. Campaigns are currently running in North Lincolnshire, Oxford and all 12 districts of the Kent Resource Partnership. The latest to […]

Picture Copyright: Iain McLean, 79 Earlspark Avenue, Glasgow G43 2HE 07901 604 365 All Rights Reserved No Syndication

Three Scottish Councils join forces for MetalMatters campaign

The latest MetalMatters campaign in Scotland sees East, North and South Ayrshire Councils joining forces to call on residents to make their metals matter and boost household recycling of metal packaging. Every year, more than 173 million* items of metal packaging are thrown away by Ayrshire households – that’s almost 20,000 drinks cans, food tins […]

Success of Industry – Funded communications revealed in MetalMatters report

Success of industry-funded recycling communications campaign, MetalMatters, revealed in new performance report The business case for recycling communications has been laid out in a new report by the Aluminium Packaging Recycling Organisation (Alupro) reviewing the MetalMatters programme and demonstrating the power of voluntary industry backing. Figures are based upon data from campaigns that have run […]

MetalMatters to the rescue for cash-strapped councils

The recent report produced by the Chartered Institution of Waste Management (CIWM) and consultancy firm Ricardo AEA , ‘Waste on the Front Line – Challenges and Innovations’, has warned that recycling rates could start falling because of cuts to council communications budgets. Local authorities struggling to finance communication campaigns can turn to MetalMatters! The cost-effective programme […]

Wrexham campaign marks a Milestone for MetalMatters

The first MetalMatters campaign of 2015 sees people living in Wrexham being urged to recycle more of the estimated 58.4 million items of metal packaging  they use in their homes every year.* The latest campaign marks a landmark for the industry-funded programme, which has now been deployed in 50 local authorities across the UK, directly […]

Largest MetalMatters Campaign up and running across Greater Manchester

 Pictured (L to R) launching the Greater Manchester MetalMatters Campaign in Altrincham are: Kate Ravenscroft (Communications Specialist, Novelis UK), Cllr. Nigel Murphy (Labour Member for Manchester), MetalMatters has teamed up with Recycle For Greater Manchester (R4GM) for its latest campaign to improve capture rates for metal packaging. As part of the latest campaign over 405,000 […]

Torfaen & Rhondda Cynon Taf Residents Urged to Make Their Metals Matter

Pictured (L to R) Iolo Williams, Ian Helme (Coppice Alupack), Garvin Freeman (Tata Steel) Launching the latest MetalMatters campaign in south Wales TV presenter Iolo Williams called on residents of Torfaen and Rhondda Cynon Taff (RCT) to ‘make their metals matter’ and recycle more of the metal packaging items they use at home every year. […]

Metal packaging recycling programme receives backing from Environment Secretary

Secretary of State for Environment, Owen Paterson •High profile backing for industry’s partnership programme from government minister •MetalMatters launches three new campaigns in Lewisham, Shropshire and Glasgow •Programme now reaches 2.3 million households The Secretary of State for Environment, Food & Rural Affairs Rt. Hon Owen Paterson has offered his support to the MetalMatters recycling […]

Our funding and supporting partners

MetalMatters is funded by the metal packaging and recycling industry and leading brand owners. It is supported by the Waste & Resources Action Programme and managed by Alupro.

See the full list of partners