Ecosurety pledges support for MetalMatters

Ecosurety, one of the UK’s leading packaging compliance schemes and resource efficiency specialists, has pledged their support to MetalMatters, the metal packaging industry’s flagship behavioural change programme.

As part of their support package, Ecosurety successfully introduced the programme to Bristol City Council and The Bristol Waste Company who this month (September 2017) launched MetalMatters to 197,000 households.

With more than 1,000 members including The Co-operative Group, Innocent and Britvic, Ecosurety is leading change in approaches to environmental compliance throughout the UK, driving ever greater efficiencies of resource use.

Ecosurety’s Managing Director James Piper says: “We are pleased to support the MetalMatters programme as we have seen collaborations between local authorities and waste management companies drive large increases in metal capture rates. The partnership approach, pioneered by MetalMatters, has great synergies with our ethos at Ecosurety, we are delighted to have initiated and supported the deployment of the programme in our home city of Bristol and look forward to seeing the impact of the campaign.

“We are excited to be working with Alupro to increase future funding for MetalMatters through our innovative Circularety platform, which will mean members are able to see their money transparently invested to realise a tangible increase in metal recycling.”

To date MetalMatters campaigns have been delivered in 81 local authorities across the UK, and have directly targeted over 5.3 million households. The campaign is based around a two-phase leaflet drop which informs and reminds householders about what and how to recycle, and explains what happens to metal packaging when it is recycled.

Alupro Executive Director Rick Hindley says: “The support of Ecosurety for MetalMatters illustrates the growing realisation from obligated companies that behaviour change programmes have a key role to play in boosting recycling performance. The additional funding contribution will allow us to expand the programme and develop new campaigns to support local authority recycling. We are currently identifying new opportunities to deploy MetalMatters with local authorities and waste management companies for our 2018 programme and encourage anyone interested in running a campaign to contact Alupro.”


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