Metal Matters News

Consumer message testing with Teignbridge District Council

Since 2012, the MetalMatters campaign has been deployed in over 100 local authority areas to 6.6 million households. During the Spring and Summer of 2019, we undertook consumer research in an active campaign area in order to test the messaging and its’ impact on residents recycling behaviours. We selected Teignbridge District Council in Devon which […]

New recycling campaign urges people to make their metals matter

People from across Staffordshire are invited to join a new campaign to recycle more metal products found in their homes. The ‘Make Your Metals Matter’ campaign wants people to recycle all the metal packaging found around their house, including food and drink cans, foil trays, empty aerosols and household aluminium wrapping foil. It is estimated […]

Recycle Week 2019 is here!

Are you ready for Recycle Week?   Join in the fun and sign up to make a real difference by recycling items from all around the home. That is what MetalMatters aims to do; working in partnership with local authorities and waste management companies, the campaign engages directly with householders to encourage them to recycle metal […]

MetalMatters springs into action on Global Recycling Day

As we celebrate Global Recycling Day, three UK Councils are launching their MetalMatters campaigns. As more and more people across the UK shift their focus towards recycling today, Merthyr Tydfil, Powys and Teignbridge District Council in Devon will urge a total of 157,000 households to ‘Make their metals matter’.   Starting today, and for the next […]

Newcastle-under-Lyme launch MetalMatters

Newcastle-under-Lyme Borough Council has launched a MetalMatters campaign to remind householders to recycle food and drink cans, foil, empty aerosols, foil trays and metal screw tops in their red recycling box. Leaflets have been sent to 56,000 homes, recycling vehicles are now fitted with promotional signs and residents can find out more at several planned roadshows. Supporting […]

Cambridge City and South Cambridgeshire District pledge to ‘Make their metals matter’

The Greater Cambridge Shared Waste Service between Cambridge City Council and South Cambridgeshire District Council have launched the first MetalMatters campaign of 2018, to all 119,000 households in the area, with the aim of increasing metal capture rates through kerbside. Each household has received a MetalMatters leaflet directly through their door, featuring visuals that demonstrate […]

We’re CIWM Awards finalists!

MetalMatters has been announced as a finalist in the 2017 CIWM Awards ‘Most Effective Communications’ category. These long-standing and well-respected awards are given for outstanding achievement in the sustainability, resource and waste industry. Judged by the most respected experts in the sector, the awards represent the highest level of achievement and are entered and sponsored […]

A group of representatives from MetalMatters and Orkney Council holding cardboard cut-outs of metal packaging items in front of one of their recycling vehicles which bears the MetalMatters signage artwork.

One in five UK councils have chosen to make their metals matter

Since the MetalMatters programme launched in 2012, one in five UK councils have chosen the campaign as a vehicle to deliver their recycling messages to householders and increase the metal packaging captured at kerbside: A total of 5.3 million households have now received MetalMatters messages directly through their door. Nine councils have launched MetalMatters campaigns […]

Ecosurety pledges support for MetalMatters

Ecosurety, one of the UK’s leading packaging compliance schemes and resource efficiency specialists, has pledged their support to MetalMatters, the metal packaging industry’s flagship behavioural change programme.

Tata Steel steps up support of MetalMatters

Tata Steel UK is increasing its support for MetalMatters, the metal packaging industry’s UK behavioral change programme which aims to boost capture rates for metal packaging collected at kerbside.

Our funding and supporting partners

MetalMatters is funded by the metal packaging and recycling industry and leading brand owners. It is supported by the Waste & Resources Action Programme and managed by Alupro.

See the full list of partners