Metal Matters News

Torfaen & Rhondda Cynon Taf Residents Urged to Make Their Metals Matter

Pictured (L to R) Iolo Williams, Ian Helme (Coppice Alupack), Garvin Freeman (Tata Steel) Launching the latest MetalMatters campaign in south Wales TV presenter Iolo Williams called on residents of Torfaen and Rhondda Cynon Taff (RCT) to ‘make their metals matter’ and recycle more of the metal packaging items they use at home every year. […]

Metal packaging recycling programme receives backing from Environment Secretary

Secretary of State for Environment, Owen Paterson •High profile backing for industry’s partnership programme from government minister •MetalMatters launches three new campaigns in Lewisham, Shropshire and Glasgow •Programme now reaches 2.3 million households The Secretary of State for Environment, Food & Rural Affairs Rt. Hon Owen Paterson has offered his support to the MetalMatters recycling […]

The Environment & Energy Awards 2014: We’ve been shortlisted!

The shortlist for the Environment & Energy Awards 2014 has been announced and we’re very excited to have been named as a finalist in the Sustainability Communications Campaign Award category. This is the awards 15th year recognising leaders in the environment and energy industry, specifically those who are making a difference and creating an impact […]

Recycling incentives: do they offer a return on investment?

Secro’s recently published report on the impact of recycling incentive schemes is a welcome piece of work that makes a useful contribution to the ongoing debate around how local authorities can encourage behaviour change at a time of public sector austerity and shrinking budgets. It highlights the significant investment made into kerbside collection schemes and […]

MetalMatters: Reflecting back

Rick Hindley, Executive Director at Alupro MetalMatters has come a long way since the first campaign launched in 2010. That campaign was an industry ‘first’, bringing together the findings of detailed qualitative and quantitative research into waste arisings, and consumer attitudinal research, which had never previously been undertaken in relation to one material stream to […]

Proof that MetalMatters makes a long-term difference to kerbside recycling

Branded vehicles used in Aberdeen for MetalMatters Latest figures from industry recycling programme, MetalMatters, show that it has successfully delivered sustained increases in the volumes of metal packaging collected at the kerbside long after the initial communications campaign intervention period. Analysis of recycling collections by two of the local authorities that ran campaigns during 2012 […]

MetalMatters launches new website and YouTube channel for local authorities

Since the first pilot programme in 2010 MetalMatters has been working with local authorities and waste partnerships to help them run cost-effective communication campaigns encouraging householders to recycle more of their metal packaging, and helping to boost kerbside recycling collection rates. 28 local authorities were involved in campaigns in 2012 and now in its third […]

First MetalMatters campaign launches in Wales

Nicola Bennett from Tata Steel representing the Metal Matters funding partners, Mayor Cliff Suller, Cllr Ken Critchley, Cabinet Member for Infrastructure and Lady Mayoress Christine Suller Newport City Council has become the first local authority in Wales to launch the MetalMatters recycling communications programme — a campaign supported by the industry partnership and Waste Awareness […]

MetalMatters Launches Major Communications Campaign in Bedford

(l to r) Neil Chapman, Business Development Manager, Ardagh Group; Nicola Bennett, Systems and Communications Manager, TATA Steel; Amy Blowes, Environmental Education Officer, Bedford Borough Council A major communications campaign has been launched in Bedford to encourage householders to recycle more of the estimated 1,400 tonnes of metal packaging used by local residents every year. […]

Kent MetalMatters Campaign Results Indicate 100% Return on Investment Within Five Months

Norman Lett, UK Recycling Manager, Ball Packaging with Paul Vanston, Manager, Kent Resource Partnership A major communications campaign that targeted over 600,000 households in Kent has driven a 9% increase in the tonnage of metal packaging captured by kerbside recycling collections. The MetalMatters campaign, which ran from October to December 2012, was delivered jointly by […]

Our funding and supporting partners

MetalMatters is funded by the metal packaging and recycling industry and leading brand owners. It is supported by the Waste & Resources Action Programme and managed by Alupro.

See the full list of partners