Metal Matters News

Covering new ground for Metal packaging recycling

In addition to the proven campaign tactics, which include two direct mail drops to every household in the four London Boroughs involved in the campaign, we’ve added tram and tram stop advertising. Then last weekend the first of our Look Walkers hit the streets of Kingston to talk directly to shoppers about the campaign. Kitted […]

South London launches first MetalMatters campaign for 2013

MetalMatters is championing household recycling in South London after launching its first campaign of 2013, to boost collection levels for metal packaging such as food and drink cans, aerosols and foil trays at kerbsides in the capital. The innovative campaign is the first of its kind to launch in London, and involves two leaflet drops […]

MetalMatters launches most ambitious programme to date in Kent

MetalMatters, the metal packaging industry-led programme designed to increase the capture rate for metal packaging collected at the kerbside, has launched its most ambitious campaign to date, in partnership with Kent Waste Partnership. The latest campaign sees the marketing communications campaign roll out across 12 local authorities in Kent. It will run until early December […]

Making Metals Matter

So far this year MetalMatters has helped 15 local authorities and waste partnerships educate householders about the value of recycling metals in a bid to improve capture. The campaigns, developed by project managers Alupro in partnership with the local authorities, have so far reached 870,000 households in Northern Ireland, Scotland, Merseyside and Hampshire. Two further […]

Our funding and supporting partners

MetalMatters is funded by the metal packaging and recycling industry and leading brand owners. It is supported by the Waste & Resources Action Programme and managed by Alupro.

See the full list of partners