Entries by Diana Caldwell

MetalMatters 2019 programme update

Since 2012 campaigns have been run in over 90 local authorities across the UK, directly targeting 6 million households. The results from these programmes show that MetalMatters messaging leads to an increase of metal packaging appearing in the recycling waste stream, and increasing revenue derived from recycling schemes. However, it is more challenging to measure […]

Newcastle-under-Lyme launch MetalMatters

Newcastle-under-Lyme Borough Council has launched a MetalMatters campaign to remind householders to recycle food and drink cans, foil, empty aerosols, foil trays and metal screw tops in their red recycling box. Leaflets have been sent to 56,000 homes, recycling vehicles are now fitted with promotional signs and residents can find out more at several planned roadshows. Supporting […]

Cambridge City and South Cambridgeshire District pledge to ‘Make their metals matter’

The Greater Cambridge Shared Waste Service between Cambridge City Council and South Cambridgeshire District Council have launched the first MetalMatters campaign of 2018, to all 119,000 households in the area, with the aim of increasing metal capture rates through kerbside. Each household has received a MetalMatters leaflet directly through their door, featuring visuals that demonstrate […]

We’re CIWM Awards finalists!

MetalMatters has been announced as a finalist in the 2017 CIWM Awards ‘Most Effective Communications’ category. These long-standing and well-respected awards are given for outstanding achievement in the sustainability, resource and waste industry. Judged by the most respected experts in the sector, the awards represent the highest level of achievement and are entered and sponsored […]

One in five UK councils have chosen to make their metals matter

Since the MetalMatters programme launched in 2012, one in five UK councils have chosen the campaign as a vehicle to deliver their recycling messages to householders and increase the metal packaging captured at kerbside: A total of 5.3 million households have now received MetalMatters messages directly through their door. Nine councils have launched MetalMatters campaigns […]

South Northamptonshire residents urged to make their used metal matter

Households across South Northamptonshire are being urged to recycle more of the 45 million items of metal packaging used in the region each year. South Northamptonshire Council (SNC) has teamed up with Aluminium Packaging Recycling Organisation (Alupro), an organisation representing the metal packaging manufacturing industry, recyclers and fillers, to launch the ‘MetalMatters’ recycling campaign across […]

Ball pledges funding support for MetalMatters

  Alupro is pleased to announce that Ball Corporation has become a direct funding partner of MetalMatters; the packaging industry’s communications programme in the UK which aims to boost the capture rates for metal packaging collected at kerbside.   Ball, a leading supplier of innovative, sustainable beverage, food and aerosol packaging solutions , manufacturers beverage and […]