Entries by Diana Caldwell

MetalMatters recycling campaign rolls out across West Devon

MetalMatters, the industry-supported campaign that encourages households to recycle their cans, foil, empty aerosols, trays, tubes and metal screw tops, has been rolled out by West Devon Borough Council. As part of continued efforts to improve kerbside recycling rates, the initiative will see residents across the region receive an informative leaflet posted directly through their […]

Cumbria residents encouraged to recycle their metal packaging

A new campaign promoting metal packaging recycling has been introduced by Cumberland Council and Westmorland and Furness Council. In a bid to improve kerbside recycling rates, households across the region are being encouraged to recycle their metal packaging including food and drinks cans, aluminium wrapping foil and foil trays, as well as empty aerosols and […]

Consumer message testing with Teignbridge District Council

Since 2012, the MetalMatters campaign has been deployed in over 100 local authority areas to 6.6 million households. During the Spring and Summer of 2019, we undertook consumer research in an active campaign area in order to test the messaging and its’ impact on residents recycling behaviours. We selected Teignbridge District Council in Devon which […]

New recycling campaign urges people to make their metals matter

People from across Staffordshire are invited to join a new campaign to recycle more metal products found in their homes. The ‘Make Your Metals Matter’ campaign wants people to recycle all the metal packaging found around their house, including food and drink cans, foil trays, empty aerosols and household aluminium wrapping foil. It is estimated […]

Recycle Week 2019 is here!

Are you ready for Recycle Week?   Join in the fun and sign up to make a real difference by recycling items from all around the home. That is what MetalMatters aims to do; working in partnership with local authorities and waste management companies, the campaign engages directly with householders to encourage them to recycle metal […]

MetalMatters springs into action on Global Recycling Day

As we celebrate Global Recycling Day, three UK Councils are launching their MetalMatters campaigns. As more and more people across the UK shift their focus towards recycling today, Merthyr Tydfil, Powys and Teignbridge District Council in Devon will urge a total of 157,000 households to ‘Make their metals matter’.   Starting today, and for the next […]

MetalMatters 2019 programme update

Since 2012 campaigns have been run in over 90 local authorities across the UK, directly targeting 6 million households. The results from these programmes show that MetalMatters messaging leads to an increase of metal packaging appearing in the recycling waste stream, and increasing revenue derived from recycling schemes. However, it is more challenging to measure […]

Newcastle-under-Lyme launch MetalMatters

Newcastle-under-Lyme Borough Council has launched a MetalMatters campaign to remind householders to recycle food and drink cans, foil, empty aerosols, foil trays and metal screw tops in their red recycling box. Leaflets have been sent to 56,000 homes, recycling vehicles are now fitted with promotional signs and residents can find out more at several planned roadshows. Supporting […]

Cambridge City and South Cambridgeshire District pledge to ‘Make their metals matter’

The Greater Cambridge Shared Waste Service between Cambridge City Council and South Cambridgeshire District Council have launched the first MetalMatters campaign of 2018, to all 119,000 households in the area, with the aim of increasing metal capture rates through kerbside. Each household has received a MetalMatters leaflet directly through their door, featuring visuals that demonstrate […]