MetalMatters has launched four new campaigns reaching over three quarters of a million people since the start of the year. This brings the total reach of the campaign since it began to 4.35 million households. Campaigns are currently running in North Lincolnshire, Oxford and all 12 districts of the Kent Resource Partnership. The latest to […]
The latest MetalMatters campaign in Scotland sees East, North and South Ayrshire Councils joining forces to call on residents to make their metals matter and boost household recycling of metal packaging. Every year, more than 173 million* items of metal packaging are thrown away by Ayrshire households – that’s almost 20,000 drinks cans, food tins […]
Success of industry-funded recycling communications campaign, MetalMatters, revealed in new performance report The business case for recycling communications has been laid out in a new report by the Aluminium Packaging Recycling Organisation (Alupro) reviewing the MetalMatters programme and demonstrating the power of voluntary industry backing. Figures are based upon data from campaigns that have run […]
The recent report produced by the Chartered Institution of Waste Management (CIWM) and consultancy firm Ricardo AEA , ‘Waste on the Front Line – Challenges and Innovations’, has warned that recycling rates could start falling because of cuts to council communications budgets. Local authorities struggling to finance communication campaigns can turn to MetalMatters! The cost-effective programme […]
The first MetalMatters campaign of 2015 sees people living in Wrexham being urged to recycle more of the estimated 58.4 million items of metal packaging they use in their homes every year.* The latest campaign marks a landmark for the industry-funded programme, which has now been deployed in 50 local authorities across the UK, directly […]