Lancashire County Council
188,070
households targeted
Key Facts
Campaign Budget: £53,901
Campaign delivery cost: 29p per household.
The Campaign (launched in October 2015):
- Two directly addressed leaflet drops, six weeks apart
- Launch event and press photocall
- Signage panels on kerbside collection vehicles
- Outdoor advertising including billboard and bus stop signage
- Roadshow activities
- MetalMatters page on council websites
- Social media activity
- Local radio advertising
Results
Pre-campaign metal capture rate : 12.6%
Overall metal capture rate increase: 14.3%
Additional metals captured: 13.1.4%
Additional value created: £140,538 (79p per household)
“It was definitely value for money, in particular, we were impressed with the rapid return on investment and the longevity of the campaign materials.”
John Birch – Contracts Manager, Lancashire County Council