East Devon District Council

69,000

households targeted

Collections of dry recyclables declined by -3% and household metals rose 20.8% against the 2017 baseline.

This resulted in a return on investment for East Devon in 4.7 months.

Download and read the full East Devon case study

Campaign launched September 2018

12 week campaign

69,000 households

The campaign cost just 23p per household

  • Two directly addressed leaflet drops, six weeks apart
  • A launch event and press release
  • Displays and banners in council owned buildings
  • Roadshow activities;
  • School visits by MetalMatters to promote and educate the
    benefits of metal packaging recycling
  • MetalMatters page on council websites; and
  • Social media activity

Programme partners:

  • East Devon District Council
  • Suez recycling and recovery UK