East Devon District Council


households targeted

Collections of dry recyclables declined by -3% and household metals rose 20.8% against the 2017 baseline.

This resulted in a return on investment for East Devon in 4.7 months.

Campaign launched September 2018

12 week campaign

69,000 households

The campaign cost just 23p per household

  • Two directly addressed leaflet drops, six weeks apart
  • A launch event and press release
  • Displays and banners in council owned buildings
  • Roadshow activities;
  • School visits by MetalMatters to promote and educate the
    benefits of metal packaging recycling
  • MetalMatters page on council websites; and
  • Social media activity

Programme partners:

  • East Devon District Council
  • Suez recycling and recovery UK