Greater Manchester
405,000
households targeted
Campaign launched September 2014
12 week campaign
Households in four authorities directly targeted- 405,000 households
Marketing communications activity covering all authorities in the Greater Manchester area – 1.1 million households
The campaign cost 50p per household
Recycle for Greater Manchester (R4GM) aims to increase metal packaging recycling by at least 10% in the four District Councils over the 12 months with a view to using the MetalMatters campaign in subsequent years to target all households in Greater Manchester
- Leaflet drop to every household – Trafford, Stockport, Rochdale and Manchester (week 1 and week 6)
- Radio advertising (all R4GM districts)
- Local newspaper advertising (all R4GM districts)
- PR support including local roadshows in the 4 target authorities
- PR launch event in the 4 target authorities
Programme partners:
- R4GM (Viridor Laing)
- Waste & Resources Action Programme (WRAP)