Greater Manchester

405,000

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The direct communication element of the programme focused on four authorities: Rochdale, Stockport, Manchester and Trafford.
Other elements of the campaign, including radio and press advertising, extended across all nine districts in the Recycle for Greater Manchester area (1.1 million households).
Another new element in this campaign saw 15,250 households in the four districts targeted by a door-knocking campaign.

Campaign launched September 2014

12 week campaign

Households in four authorities directly targeted- 405,000 households

Marketing communications activity covering all authorities in the Greater Manchester area – 1.1 million households

The campaign cost 50p per household

Recycle for Greater Manchester (R4GM) aims to increase metal packaging recycling by at least 10% in the four District Councils over the  12 months with a view to using the MetalMatters campaign in subsequent years to target all households in Greater Manchester

  • Leaflet drop to every household – Trafford, Stockport, Rochdale and Manchester (week 1 and week 6)
  • Radio advertising (all R4GM districts)
  • Local newspaper advertising (all R4GM districts)
  • PR support including local roadshows in the 4 target authorities
  • PR launch event in the 4 target authorities

Programme partners:

  • R4GM (Viridor Laing)
  • Waste & Resources Action Programme (WRAP)