Wrexham Borough Council


households targeted

Launched in February 2015 the Wrexham MetalMatters campaign was the fourth to be co-funded by Waste Awareness Wales (now WRAP Cymru).

Campaign launched February 2015

6 week campaign

62,000 households

Campaign cost: 24p per household
Additional revenue generated: £6,648 – 11p per household
(Data is based on a comparison of data from 12 months prior to the campaign)
  • Leaflet drop to every household (week 1 and week 6)
  • PR support
  • PR Launch
  • As part of the campaign Councillors and local school children from Brynteg Primary School got the chance to see part of the drinks can recycling ‘loop’ at first hand, when they visited the Ball Packaging (now Ardagh Group) beverage can manufacturing plant, which is based in the town.

Programme partners:

  • Waste Awareness Wales