Orkney Islands Council
11,000
households targeted
Campaign launched September 2017
12 week campaign to all 11,000 households
The campaign cost 43p per household
- Two directly addressed leaflets drops, six weeks apart
- A launch event and press release
- Bin stickers on communal bins for households not receiving a kerbside collection
- New vehicle livery on recycling collection vehicles
- Signage at the Household Waste and Recycling Centres (HWRC)
- MetalMatters page on the Council website
- Social media activity