Orkney Islands Council

11,000

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The programme resulted in an increased capture of 13.5 tonnes per year of aluminium and steel packaging from the kerbside, an uplift of more than 19% from kerbside collections and 44.5% at the Council’s five household Waste and Recycling Centres.

Campaign launched September 2017

12 week campaign to all 11,000 households

The campaign cost 43p per household

  • Two directly addressed leaflets drops, six weeks apart
  • A launch event and press release
  • Bin stickers on communal bins for households not receiving a kerbside collection
  • New vehicle livery on recycling collection vehicles
  • Signage at the Household Waste and Recycling Centres (HWRC)
  • MetalMatters page on the Council website
  • Social media activity