Orkney Islands Council


households targeted

The programme resulted in an increased capture of 13.5 tonnes per year of aluminium and steel packaging from the kerbside, an uplift of more than 19% from kerbside collections and 44.5% at the Council’s five household Waste and Recycling Centres.

Campaign launched September 2017

12 week campaign to all 11,000 households

The campaign cost 43p per household

  • Two directly addressed leaflets drops, six weeks apart
  • A launch event and press release
  • Bin stickers on communal bins for households not receiving a kerbside collection
  • New vehicle livery on recycling collection vehicles
  • Signage at the Household Waste and Recycling Centres (HWRC)
  • MetalMatters page on the Council website
  • Social media activity