Warwick District Council


households targeted

Collections of dry recyclables rose 3% and capture rate for household metal packaging rose 28% over six months following the campaign launch.

Campaign launched October 2015

The campaign cost just 29p per household

Campaign costs were recovered within six months

Additional metal captured equivalent to 2.2kg per household

  • Leaflet drop to every household (week 1 and week 6)
  • Recycling vehicle livery
  • Display boards
  • Posters for local information points
  • Local cinema advertisement
  • PR support
  • PR launch event

Programme partners: