Leeds City Council
292,000
households targeted
Campaign launched in February 2017:
- Two ‘Transformation’ leaflet drops to every household, 8 weeks apart
- Signage panels fitted to recycling fleet vehicles
- 24 awareness roadshows delivered by Leeds Waste Recycling Advisors
- Recycling competition as part of roadshow activity
- Big screen digital advertising – Leeds City Centre
- Displays, posters and leaflets for council buildings
PR Support
- Launch photocall and local press activity
- Video for residents explaining the metal packaging recycling journey.
- Social media support and activity – Facebook and Twitter