households targeted

MetalMatters in Leeds is the first to be supported by a national retailer: Marks & Spencer has contributed to the campaign as part of Plan A, its eco and ethical programme to improve national levels of recycling and help customers to live more sustainably

Campaign launched in February 2017:

  • Two ‘Transformation’ leaflet drops to every household, 8 weeks apart
  • Signage panels fitted to recycling fleet vehicles
  • 24 awareness roadshows delivered by Leeds Waste Recycling Advisors
  • Recycling competition as part of roadshow activity
  • Big screen digital advertising – Leeds City Centre
  • Displays, posters and leaflets for council buildings

PR Support

  • Launch photocall and local press activity
  • Video for residents explaining the metal packaging recycling journey.
  • Social media support and activity – Facebook and Twitter