Suffolk Waste Partnership


households targeted

The programme resulted in an increased capture rate of 7% for aluminium packaging collected through the kerbside system. The additional material collected has a value of over £60k and resulted in a return on investment of just seven months.

Campaign launched October 2022

6 week campaign to all 350,000 households

The campaign cost 10p per household

  • Interactive/animated video with a paid targeted approach on Facebook
  • Organic assets posted on Facebook/Instagram/Twitter
  • Newspaper adverts
  • Bus adverts
  • Radio adverts
  • School visits by TATA Steel (One of the MetalMatters funding partners) to promote the benefits of metal
    packaging recycling to students.
  • Press release