Northern Ireland


households targeted

Collections of dry recyclables rose 4.71% and household metals rose 5.36% against the 2011 baseline

In Belfast, the percentage of metals found in the dry recyclables stream reached 7.91%

Campaign launched February 2012

8 week campaign covering all authorities

407,000 households

The campaign cost just 25p per household

  • Leaflet drop to every household (week 1 and week 6)
  • Radio advertising
  • Bus advertising
  • Vehicle livery
  • Education bus refit — display panels
  • Worksheets
  • Pencils
  • Fridge magnets
  • PR support
  • PR launch event with Environment Minister
  • Audio and Video package for media and all 11 authorities
  • Online resource library

Programme partners:

  • arc21 — a waste management partnership covering 11 local authorities in the north east of Northern Ireland.
  • Bryson Recycling
  • The project was part-funded by the Department of Environment’s ‘Rethink Waste’ Fund.

The partnership with arc21 is made up of 11 local authorities. Five of the local authorities expanded their service to include aerosols and foil trays during 2011.

  • Antrim Borough Council
  • Ards Borough Council
  • Ballymena Borough Council
  • Belfast City Council
  • Carrickfergus Borough Council
  • Castlereagh Borough Council
  • Down District Council
  • Larne Borough Council
  • Lisburn City Council
  • Newtownabbey Borough Council
  • North Down Borough Council