Newport City Council

64,000

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Collections of metal packaging rose 9% to 12.9kg per household.

62.7 tonnes of additional metals were collected per household generating additional value of £15,652 (includes landfill savings)

Campaign launched October 2013

6 week campaign

64,000 households

The campaign cost 31p per household

Return on Investment: 15 months

  • Leaflet drop to every household (week 1 and week 6)
  • Outdoor advertising – lamp posts
  • Vehicle livery
  • PR support including local newspaper competition
  • PR launch event

Programme partners:

  • WasteSavers
  • Waste Awareness Wales