Newport City Council
64,000
households targeted
Campaign launched October 2013
6 week campaign
64,000 households
The campaign cost 31p per household
Return on Investment: 15 months
- Leaflet drop to every household (week 1 and week 6)
- Outdoor advertising – lamp posts
- Vehicle livery
- PR support including local newspaper competition
- PR launch event
Programme partners:
- WasteSavers
- Waste Awareness Wales