Kent Resource Partnership

Total 9% increase in the tonnage of metal packaging captured over the period of the campaign.

605,000 households targeted.

Campaign delivery cost: 21p per household.

Additional income generated: 68p per household.

The increase in metals captured offset the cost of the campaign within 4.2 months.

8 week campaign covering all 12 authorities in the Kent Waste Partnership

Campaign launched in October 2012

  • Leaflet drop to every household (week 1 and week 6)
  • Vehicle livery (6 local authorities)
  • Bus rears and sides (6 local authorities)
  • Dedicated page on MetalMatters website

PR Support

  • Local press release templates
  • Roadshows in town centres
  • Online resource library
  • Letter sent directly to every Ward member and Parish Councillor explaining the MetalMatters campaign
  • FAQs sheet supplied for Council and KWP call centre staff
  • Provision was made for the leaflets to be available in other languages
  • Councillors attended a tour of a can manufacturing facility
  • A presentation on MetalMatters was given to Cabinet members

Programme partners

  • Kent Waste Partnership
  • The programme received support from the Minister for Resources, Local Environment and Environmental Science, Lord de Mauley.

The Kent Waste Partnership is made up of 12 local authorities.

  • Ashford
  • Canterbury
  • Dartford
  • Dover
  • Gravesham
  • Maidstone
  • Sevenoaks
  • Shepway
  • Swale
  • Thanet
  • Tonbridge & Malling
  • Tunbridge Wells