Pilot Programme
households targeted
Nuneaton & Bedworth Borough:
- 56,000 households
- Weekly kerbside sorted collection
- 4 week campaign
- Direct mail to every household at the start and end of the campaign
- Local newspaper advertising
- Billboard posters on main routes
- Displays and Roadshows
- Bus shelter information points
- Recycling vehicle livery
- Website information
- Monitoring of tonnage and waste composition
- Testing of attitudes of local residents using face-to-face surveys, pre- and post-campaign
East Hampshire:
- 3,000 households (3 collection rounds)
- Fortnightly, co-mingled collection
- 3 week campaign
- Direct mail to every household at the start and end of the campaign
- Monitoring of tonnage and waste composition
Secondary effects:
- Carbon impact saving of 255 tonnes CO2 equivalent during the campaign. This equates to an estimated annual equivalent saving of 1,895 tonnes of CO2 per year.
- Increases in collections of other dry recyclables during the campaign period
- 20% rise in calls to the Council’s helpline
- 500 requests for additional/new recycling boxes