MetalMatters is recognised by major industry awards

We have been shortlisted for the Best Partnership Project in the National Recycling Awards, an annual event, organised by Materials Recycling World (MRW) magazine, which celebrates best practice in the waste and recycling industry.

The accolade represents a significant vote of confidence in MetalMatters after successful partnership programmes with 31 local authorities across the UK in 2012. A further two communications campaigns were also rolled out at the end of 2012 encouraging even more householders to recycle metal.

Our partnership campaigns have been recognised by the awards as having driven change in the industry, boosting capture rates of metal packaging from householders and increasing the volume of metal packaging in the recycling waste stream.

The results speak for themselves. Following the implementation of the MetalMatters communication campaign, Northern Ireland boasted a rise of 5.36 per cent in the amount of metals captured from the kerbside, while Sefton in Merseyside saw a staggering 64 per cent increase in the amount of all metals captured.

With local authorities’ budgets under increasing pressure, MetalMatters provides councils with a cost effective and engaging way to reach householders and effectively increase kerbside capture rates, but it can also generate much-needed revenue.

The MetalMatters team is looking forward to attending the National Recycling Awards at the London Hilton on 3rd July where the overall winner will be announced.