Shropshire Council

135,000

households targeted

Shropshire Council set a target of achieving a 10% uplift in metals recycling performance with its MetalMatters campaign. In fact the increase was more than double the target figure, with an actual improvement of 25% and payback on the initial investment reached in just three months.

Funding partnership with MetalMatters, Veolia Environmental Services and Shropshire Council.

Key Facts

Campaign budget: £33,000
Cost delivery cost: 25p per household

Campaign launched in March 2014:

Two leaflet drops to every household
Signage panels fitted to recycling fleet vehicles
Dedicated page on Shropshire Council website
Roadshow activity throughout the County
Social media support

Results

Metals Capture:

Pre-campaign: 9.9kg/household
Post-campaign: 12.4kg/household

Metals capture rate increase: 25%
Additional metals captured: 324 tonnes (2.4kg/household)
Additional value generated: £134,000
Return on investment: 3 months

“Based on our experience, local authorities will almost certainly see a guaranteed return on investment, uplift in recycling and less waste to dispose of, which also saves taxpayers money.”

James Thompson, Waste Prevention Officer, Shropshire Council

Download and read the full Shropshire case study