Sefton Borough Council


households targeted

One year after the programme finished Sefton Council’s metal capture rates have continued to rise by 16%

63% of the estimated total metal packaging used by households is now collected for recycling

MetalMatters generated a return on investment in three months

120,000 households

Campaign launched April 2012

  • Leaflet drop to every household (week 1 and week 6)
  • Radio advertising
  • Press advertising including advertorials
  • Vehicle livery
  • Roadshows in 12 towns and neighbourhood centres
  • The campaign cost 33p per household

PR support:

  • PR launch event
  • Articles in Council publications
  • Online resource library

Programme partners:

  • Palm Recycling

*Base period: January — August 2011