Sefton Borough Council
120,000
households targeted
120,000 households
Campaign launched April 2012
- Leaflet drop to every household (week 1 and week 6)
- Radio advertising
- Press advertising including advertorials
- Vehicle livery
- Roadshows in 12 towns and neighbourhood centres
- The campaign cost 33p per household
PR support:
- PR launch event
- Articles in Council publications
- Online resource library
Programme partners:
- Palm Recycling
*Base period: January — August 2011