RECAP Cambridge


households targeted

The programme resulted in increases of all metals collected through kerbside. The greatest increase was seen in aluminium packaging which increased by 24% and resulted in 280 tonnes of material being collected in the year following the campaign.

Campaign launched May 2023

Six week campaign to all 372,000 households

The campaign cost 9p per household

  • An interactive/animated video with a paid targeted approach on Facebook
  • Organic assets posted on Facebook/Instagram/Twitter
  • Bus adverts
  • Radio adverts
  • School visits by TATA Steel (one of the MetalMatters funding partners) to promote the benefits of metal packaging recycling
  • Photo launch and press release