Leicestershire County Council

317,000

households targeted

The results have indicated increases in the yield of all metals following the campaign, set against a general decrease (-2%) in overall kerbside collection volumes.
The value of the additional metal packaging collected following the campaign, resulted in a return on
investment of just two months.

Download and read the full Leicestershire County Council case study

Campaign launched January 2025

Six week campaign to all 317,000 households

The campaign cost 7p per household

  • An interactive/animated video with a paid
    targeted approach on Facebook
  • Leicestershire County Council funded 30%
    of the total campaign budget