Tag Archive for: Metal packaging recycling

M&S supports new MetalMatters campaign in Leeds

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The largest single local authority MetalMatters campaign has launched across Leeds City Council this month.   The Industry-funded communications campaign which is running in partnership with Marks & Spencer, will directly communicate with over 348,500 households with the aim of increasing capture rates of metal packaging recycled through kerbside collections.

Over the course of the 12 week campaign, Leeds City Council will directly mail each of their households.   This will be supported by radio adverts, signage on recycling vehicles, a comprehensive roadshow schedule and a new recycling competition for residents.

An exciting addition to the programme in Leeds is the partnership with M&S, one of the UK’s leading retailers. As part of Plan A, its eco and ethical programme, M&S is committed to working in partnership with programmes like the MetalMatters campaign in Leeds, to improve national levels of recycling and help customers to live more sustainably. In addition to its support with the communications campaign, M&S is also planning interactive recycling games and competitions to help explain recycling to local residents at its Moortown store on Harrogate Road, where members of the council will also be on hand to talk to customers about their recycling.

Laura Fernandez, senior packaging technologist at M&S said “We are working hard to make it as easy as possible for our customers to live more sustainably. The MetalMatters campaign has a had a really positive impact on raising awareness of the importance of recycling all metal packaging and has also helped boost overall recycling levels in other areas of the country – so we’re really looking forward to supporting the campaign in Leeds.”

Councillor Lucinda Yeadon, deputy leader and executive member for environment and sustainability said “We are calling on local residents to make their metals matter and help increase Leeds’ recycling performance.   Recycling metal is good for the environment by reducing CO2 emissions and helps reduce the costs of dealing with the city’s waste.   Households in Leeds are recycling just under half of their everyday metal packaging like drinks cans, tins, aerosols and foil.

Every can recycled saves enough energy to run a TV for four hours, so a small action like putting your empty bean tin into your green recycling bin can make a big difference.”

MetalMatters is now in its fifth year and has communicated with over 4.5 million households across 74 Local Authority areas to date. The programme has seen some impressive results with an average of 18% increase in metal packaging capture rates, with some councils achieving an increase in capture rates of 25-28%.   With the revenue from the additional metals collected, authorities have seen a speedy return on their investments, the majority covering their costs within 12 months.

Rick Hindley, Executive Director of project managers Alupro, said: “The launch of the Leeds campaign is a fantastic start to 2017 for MetalMatters, not least because it marks the first time a national retailer has directly supported the campaign and we are delighted to be working with M&S.   The campaign provides a cost effective and easy-to-implement solution for authorities, helping to deliver an improvement in metal packaging capture rates and a sustained positive impact for recycling long after the campaign has been delivered.”

The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by Alupro, with support from local authorities and their waste collection partners.

MetalMatters increases metal capture rates in Warwick by 28 per cent in just six months

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Warwick District Council has increased kerbside recycling of metal packaging by 28 per cent in just six months – through MetalMatters, the industry-funded communications campaign.

Launched in October 2015 the Warwick MetalMatters campaign directly targeted all 53,000 households in the district with a two phase leaflet drop and additional advertising on recycling vehicles, council information points and at a local cinema. The campaign cost 29p per household and was funded by the MetalMatters industry partnership and SUEZ recycling and recovery UK, who hold the collection contract with Warwick District Council. Additional revenue generated from the increase in metals capture and landfill tax savings meant campaign costs were recouped within six months.

Steve Holgate, Director of Municipal Services at SUEZ said: “The results of MetalMatters in Warwick have been outstanding. We invested to improve the metal capture and recycling rate and we’ve not only seen an increase in the aluminium and the cans but we’ve seen an increase in all recyclable materials across the board. And we’ve had payback in just over six months. It’s definitely been a worthwhile investment and one we are looking to repeat for other contracts we operate in the UK.”

Recycling Development Officer at Warwick District Council, Becky Davies said: “We’ve been in the same position as a lot of local authorities, where we no longer have a budget for recycling promotions and no longer have a dedicated recycling team. This means our recycling levels have been static for a number of years. The MetalMatters campaign has been a big success and has helped to increase the amount of metal recycling captured by 28 per cent and all dry recyclables by 3%.”

spa-cinema-advert

Rick Hindley, Executive Director of project managers, Alupro, said: “The programme has resulted in an additional 2.2kg of metal collected per household demonstrating that industry partnerships and clear recycling communications work time and time again.”

A short film about the MetalMatters project in Warwick is available on the MetalMatters YouTube Channel at https://www.youtube.com/watch?v=TvjZltSoejw

LUTON RESIDENTS URGED TO MAKE THEIR METALS MATTER

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Luton Borough Council is urging residents to make their ‘metals matter’ by encouraging them to recycle more of the estimated 94 million cans, aerosols, aluminium foil trays and wrapping foil used in Luton every year.* Read more

Picture Copyright: Iain McLean, 79 Earlspark Avenue, Glasgow G43 2HE 07901 604 365 photomclean@googlemail.com www.iainmclean.com All Rights Reserved No Syndication

Three Scottish Councils join forces for MetalMatters campaign

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The latest MetalMatters campaign in Scotland sees East, North and South Ayrshire Councils joining forces to call on residents to make their metals matter and boost household recycling of metal packaging.

Every year, more than 173 million* items of metal packaging are thrown away by Ayrshire households – that’s almost 20,000 drinks cans, food tins and aerosols getting binned every single hour of the day; that’s equivalent to the same weight as 14 double-decker buses every year.

East, North and South Ayrshire Councils are now taking part in the campaign, supported by the metal packaging industry, to dramatically increase the amount of metal the 172,000 households in the area recycle.

All households in the three Council areas will shortly receive two leaflets, distributed six weeks apart, to remind them what can be recycled in their recycling collection and explaining what happens to the metal packaging once it has been collected for recycling. Signage on recycling collection vehicles will also carry the campaign messages and you can find out more at roadshow events, running throughout August and September, and publicity on council websites.

Rick Hindley, Executive Director of project managers Alupro, said: “The MetalMatters programme is one of the most cost-effective ways to motivate residents to recycle more. We are looking forward to seeing positive results from the campaign across Ayrshire as more residents recycle more materials at home.”

MetalMatters is the largest industry-funded recycling campaign in the United Kingdom and has been commended by Scottish and UK Governments for its contribution to driving up and sustaining metal capture rates.

Councillor Eoghann MacColl, Cabinet Member for Housing and Communities at East Ayrshire Council said: “This superb campaign has already run in over 50 councils across the UK and results show it works, with a significant and lasting increase in the amount of metal packaging collected.

“It represents a win-win position for all of us and it’s amazing to think of all the benefits we can enjoy, just by putting our can, tin or waste metal in the recycling bin!”

Councillor Tony Gurney, North Ayrshire Council’s Cabinet Member for Place, said: “I’d like to thank our residents for their ongoing commitment to recycling and would encourage them to continue to help us in our efforts to protect and enhance the area for future generations. Over the years we have shown our commitment to recycling, reducing our impact on the local environment and working with our communities to create a cleaner and greener North Ayrshire and I hope this campaign will help us to build on what we’ve already achieved.”

Councillor John McDowall, Portfolio Carrier for Sustainability and the Environment for South Ayrshire Council added: “Our residents currently recycle around half of their waste, which is a great achievement, but we know we can do even more – and making metals ‘matter’ will play a big part in that. Many of us are now used to recycling the likes of paper or cardboard, and we need to ensure that thinking extends to our waste metal too. The new campaign will help inform people about what happens to their metal packaging once it’s been collected. “For example, the average household uses 380 drinks cans a year, every one of which can be recycled and back on sale in just 60 days – so we can all make a real difference .”

For more information about the new metal packaging recycling campaign visit:

www.east-ayrshire.gov.uk

www.north-ayrshire.gov.uk

www.south-ayrshire.gov.uk

Ends

* Number of million packaging items based on:
600 food tins, 380 drinks cans and 27 empty aerosols thrown out by an average household annually (1007 items), multiplied by approx. number of households 172,000 in North, East and South Ayrshire.

MetalMatters to the rescue for cash-strapped councils

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The recent report produced by the Chartered Institution of Waste Management (CIWM) and consultancy firm Ricardo AEA , ‘Waste on the Front Line – Challenges and Innovations’, has warned that recycling rates could start falling because of cuts to council communications budgets.

Local authorities struggling to finance communication campaigns can turn to MetalMatters! The cost-effective programme is proven to raise awareness about metal packaging recycling, motivating residents to get involved and recycle more – whilst paying for itself in a matter of months.

Thanks to the value of the additional metal packaging collected, each MetalMatters campaign delivers excellent ROI, increasing the volume of metal packaging in the household recycling stream, and positively impacting overall recycling rates.

MetalMatters is a proven and affordable way for councils to deliver effective messaging to residents about recycling and can be targeted at every household or to specific rounds or groups. It is based on two leaflet drops, typically delivered 8 weeks apart, to inform and then remind householders about what and how to recycle, and explains what happens to metal packaging in the recycling process.

Kent Resource Partnership: Campaign ROI achieved within 6 months

Kent Resource Partnership: Campaign ROI achieved within 6 months

In addition to the leaflets MetalMatters offers Councils an extensive choice of communications materials including vehicle livery, advertisements, schools materials, social media posts and roadshow activity.

Rick Hindley, Executive Director of project managers, Alupro, says: “The MetalMatters programme is continuing its support for local authority kerbside collections, providing a very cost-effective way to keep recycling at the front of residents’ minds.  MetalMatters is the largest industry-funded recycling communications campaign in the United Kingdom and has been commended by central and devolved governments for its contribution to driving up and sustaining metal capture rates.”

He adds: “Partnerships really are the key to delivering services while cutting costs. MetalMatters can help local authorities deliver professional communications campaigns, bolstering recycling rates and delivering excellent value for money. It’s vital that we keep reminding and encouraging people to recycle. We have made excellent progress over recent years, and through cross-sector collaboration we can keep building on that momentum.”

The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by the Aluminium Packaging Recycling Organisation (Alupro), working in partnership with local authorities and their waste collection partners.

Recycling officers are encouraged to explore the case studies to see how the MetalMatters campaign has directly targeted more than 2.7 million households to boost recycling.

Wrexham campaign marks a Milestone for MetalMatters

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1002Recycle08The first MetalMatters campaign of 2015 sees people living in Wrexham being urged to recycle more of the estimated 58.4 million items of metal packaging  they use in their homes every year.* The latest campaign marks a landmark for the industry-funded programme, which has now been deployed in 50 local authorities across the UK, directly targeting over 3 million households.

The new campaign aims to help people understand what can be recycled and explain what happens to the metals collected.   The MetalMatters programme, which is funded by the metal packaging manufacturing industry, recyclers and fillers, has teamed up with Waste Awareness Wales and Wrexham Council to launch the ‘make your metals matter’ recycling campaign to raise awareness of the importance of metal packaging recycling and to increase the amount collected from households.

If all the metal packaging used in the Wrexham area each year was collected for recycling it would save around 4,100 tonnes of carbon dioxide, the equivalent to taking over 1009 cars off local streets for a year***.

Aiming to spread this message throughout the area the communications campaign will reach more than 58,000 households and includes leaflets which will be sent to every home, online advertising and social media posts which will carry the ‘make your metals matter’ message. Roadshows at local supermarkets will also enable residents to get more information about what they can do to make a difference.

Cllr David Bithell, Lead Member for the Environment and Public Protection, said:

“We’re calling on local residents to make their metals matter and help increase the areas recycling performance. We are committed to reducing the amount of waste sent to landfill and we hope the campaign will encourage our residents to recycle more of the metal packaging they use every day. Every can recycled saves enough energy to run a TV for three hours, so a small action like putting your empty bean tin in the recycling bag, box or bin can make a big difference. Our next target is reaching 70% by 2025 help us to reach our target.”

Andrew Osborne, Recycling Officer at Waste Awareness Wales said

“Metal packaging is a priority material to capture for Wales. Recycling as much of it as possible via Wrexham’s green box scheme will stop more of this valuable resource ending up in landfill”

Rick Hindley, Executive Director of project managers Alupro, said: “It is great to be able to work in partnership with Waste Awareness Wales and Wrexham County Borough Council to promote the recycling of metal packaging in the city. The MetalMatters programme has delivered significant increases in the volumes of metal packaging collected for recycling in other parts of the UK, so we’re aiming to repeat – and hopefully better this – in Wrexham.”

The campaign is being jointly funded by MetalMatters,  Waste Awareness Wales and Wrexham County Borough Council. MetalMatters is run by the Aluminium Packaging Recycling Organisation (Alupro) on behalf of the funding partners.

 ENDS

* Number of million packaging items based on: 600 food tins, 380 drinks cans and 27 empty aerosols thrown out by an average household annually (1007 items), multiplied by approx. number of households 58,000 in Wrexham.

**Research carried out by the BCME (Beverage Can Makers Europe) during the inception stage of the MetalMatters programme.

Tag Archive for: Metal packaging recycling