Metal Matters News

MetalMatters: Reflecting back

Rick Hindley, Executive Director at Alupro MetalMatters has come a long way since the first campaign launched in 2010. That campaign was an industry ‘first’, bringing together the findings of detailed qualitative and quantitative research into waste arisings, and consumer attitudinal research, which had never previously been undertaken in relation to one material stream to […]

Proof that MetalMatters makes a long-term difference to kerbside recycling

Branded vehicles used in Aberdeen for MetalMatters Latest figures from industry recycling programme, MetalMatters, show that it has successfully delivered sustained increases in the volumes of metal packaging collected at the kerbside long after the initial communications campaign intervention period. Analysis of recycling collections by two of the local authorities that ran campaigns during 2012 […]

MetalMatters launches new website and YouTube channel for local authorities

Since the first pilot programme in 2010 MetalMatters has been working with local authorities and waste partnerships to help them run cost-effective communication campaigns encouraging householders to recycle more of their metal packaging, and helping to boost kerbside recycling collection rates. 28 local authorities were involved in campaigns in 2012 and now in its third […]

First MetalMatters campaign launches in Wales

Nicola Bennett from Tata Steel representing the Metal Matters funding partners, Mayor Cliff Suller, Cllr Ken Critchley, Cabinet Member for Infrastructure and Lady Mayoress Christine Suller Newport City Council has become the first local authority in Wales to launch the MetalMatters recycling communications programme — a campaign supported by the industry partnership and Waste Awareness […]

MetalMatters Launches Major Communications Campaign in Bedford

(l to r) Neil Chapman, Business Development Manager, Ardagh Group; Nicola Bennett, Systems and Communications Manager, TATA Steel; Amy Blowes, Environmental Education Officer, Bedford Borough Council A major communications campaign has been launched in Bedford to encourage householders to recycle more of the estimated 1,400 tonnes of metal packaging used by local residents every year. […]

Kent MetalMatters Campaign Results Indicate 100% Return on Investment Within Five Months

Norman Lett, UK Recycling Manager, Ball Packaging with Paul Vanston, Manager, Kent Resource Partnership A major communications campaign that targeted over 600,000 households in Kent has driven a 9% increase in the tonnage of metal packaging captured by kerbside recycling collections. The MetalMatters campaign, which ran from October to December 2012, was delivered jointly by […]

MetalMatters is recognised by major industry awards

MetalMatters has been shortlisted for a major industry award after delivering five successful communications campaigns to over two million households in the UK — a real feather in our cap. We have been shortlisted for the Best Partnership Project in the National Recycling Awards, an annual event, organised by Materials Recycling World (MRW) magazine, which […]

Building upon a great 2012 for MetalMatters

MetalMatters had ambitious plans for 2012: to develop campaigns to further demonstrate the programme’s ability to increase capture rates for metal packaging, and to continue to expand the breadth of funding support for the programme from the metal packaging industry — and on both counts the year can be considered a resounding success. We completed […]

Covering new ground for Metal packaging recycling

In addition to the proven campaign tactics, which include two direct mail drops to every household in the four London Boroughs involved in the campaign, we’ve added tram and tram stop advertising. Then last weekend the first of our Look Walkers hit the streets of Kingston to talk directly to shoppers about the campaign. Kitted […]

South London launches first MetalMatters campaign for 2013

MetalMatters is championing household recycling in South London after launching its first campaign of 2013, to boost collection levels for metal packaging such as food and drink cans, aerosols and foil trays at kerbsides in the capital. The innovative campaign is the first of its kind to launch in London, and involves two leaflet drops […]

Our funding and supporting partners

MetalMatters is funded by the metal packaging and recycling industry and leading brand owners. It is supported by the Waste & Resources Action Programme and managed by Alupro.

See the full list of partners