Metal Matters News

Success of Industry – Funded communications revealed in MetalMatters report

Success of industry-funded recycling communications campaign, MetalMatters, revealed in new performance report The business case for recycling communications has been laid out in a new report by the Aluminium Packaging Recycling Organisation (Alupro) reviewing the MetalMatters programme and demonstrating the power of voluntary industry backing. Figures are based upon data from campaigns that have run […]

MetalMatters to the rescue for cash-strapped councils

The recent report produced by the Chartered Institution of Waste Management (CIWM) and consultancy firm Ricardo AEA , ‘Waste on the Front Line – Challenges and Innovations’, has warned that recycling rates could start falling because of cuts to council communications budgets. Local authorities struggling to finance communication campaigns can turn to MetalMatters! The cost-effective programme […]

Wrexham campaign marks a Milestone for MetalMatters

The first MetalMatters campaign of 2015 sees people living in Wrexham being urged to recycle more of the estimated 58.4 million items of metal packaging  they use in their homes every year.* The latest campaign marks a landmark for the industry-funded programme, which has now been deployed in 50 local authorities across the UK, directly […]

Largest MetalMatters Campaign up and running across Greater Manchester

 Pictured (L to R) launching the Greater Manchester MetalMatters Campaign in Altrincham are: Kate Ravenscroft (Communications Specialist, Novelis UK), Cllr. Nigel Murphy (Labour Member for Manchester), MetalMatters has teamed up with Recycle For Greater Manchester (R4GM) for its latest campaign to improve capture rates for metal packaging. As part of the latest campaign over 405,000 […]

Torfaen & Rhondda Cynon Taf Residents Urged to Make Their Metals Matter

Pictured (L to R) Iolo Williams, Ian Helme (Coppice Alupack), Garvin Freeman (Tata Steel) Launching the latest MetalMatters campaign in south Wales TV presenter Iolo Williams called on residents of Torfaen and Rhondda Cynon Taff (RCT) to ‘make their metals matter’ and recycle more of the metal packaging items they use at home every year. […]

Metal packaging recycling programme receives backing from Environment Secretary

Secretary of State for Environment, Owen Paterson •High profile backing for industry’s partnership programme from government minister •MetalMatters launches three new campaigns in Lewisham, Shropshire and Glasgow •Programme now reaches 2.3 million households The Secretary of State for Environment, Food & Rural Affairs Rt. Hon Owen Paterson has offered his support to the MetalMatters recycling […]

The Environment & Energy Awards 2014: We’ve been shortlisted!

The shortlist for the Environment & Energy Awards 2014 has been announced and we’re very excited to have been named as a finalist in the Sustainability Communications Campaign Award category. This is the awards 15th year recognising leaders in the environment and energy industry, specifically those who are making a difference and creating an impact […]

Recycling incentives: do they offer a return on investment?

Secro’s recently published report on the impact of recycling incentive schemes is a welcome piece of work that makes a useful contribution to the ongoing debate around how local authorities can encourage behaviour change at a time of public sector austerity and shrinking budgets. It highlights the significant investment made into kerbside collection schemes and […]

MetalMatters: Reflecting back

Rick Hindley, Executive Director at Alupro MetalMatters has come a long way since the first campaign launched in 2010. That campaign was an industry ‘first’, bringing together the findings of detailed qualitative and quantitative research into waste arisings, and consumer attitudinal research, which had never previously been undertaken in relation to one material stream to […]

Proof that MetalMatters makes a long-term difference to kerbside recycling

Branded vehicles used in Aberdeen for MetalMatters Latest figures from industry recycling programme, MetalMatters, show that it has successfully delivered sustained increases in the volumes of metal packaging collected at the kerbside long after the initial communications campaign intervention period. Analysis of recycling collections by two of the local authorities that ran campaigns during 2012 […]

Our funding and supporting partners

MetalMatters is funded by the metal packaging and recycling industry and leading brand owners. It is supported by the Waste & Resources Action Programme and managed by Alupro.

See the full list of partners