Metal Matters News

We’re CIWM Awards finalists!

MetalMatters has been announced as a finalist in the 2017 CIWM Awards ‘Most Effective Communications’ category. These long-standing and well-respected awards are given for outstanding achievement in the sustainability, resource and waste industry. Judged by the most respected experts in the sector, the awards represent the highest level of achievement and are entered and sponsored […]

A group of representatives from MetalMatters and Orkney Council holding cardboard cut-outs of metal packaging items in front of one of their recycling vehicles which bears the MetalMatters signage artwork.

One in five UK councils have chosen to make their metals matter

Since the MetalMatters programme launched in 2012, one in five UK councils have chosen the campaign as a vehicle to deliver their recycling messages to householders and increase the metal packaging captured at kerbside: A total of 5.3 million households have now received MetalMatters messages directly through their door. Nine councils have launched MetalMatters campaigns […]

Ecosurety pledges support for MetalMatters

Ecosurety, one of the UK’s leading packaging compliance schemes and resource efficiency specialists, has pledged their support to MetalMatters, the metal packaging industry’s flagship behavioural change programme.

Tata Steel steps up support of MetalMatters

Tata Steel UK is increasing its support for MetalMatters, the metal packaging industry’s UK behavioral change programme which aims to boost capture rates for metal packaging collected at kerbside.

South Northamptonshire residents urged to make their used metal matter

Households across South Northamptonshire are being urged to recycle more of the 45 million items of metal packaging used in the region each year. South Northamptonshire Council (SNC) has teamed up with Aluminium Packaging Recycling Organisation (Alupro), an organisation representing the metal packaging manufacturing industry, recyclers and fillers, to launch the ‘MetalMatters’ recycling campaign across […]

Ball pledges funding support for MetalMatters

  Alupro is pleased to announce that Ball Corporation has become a direct funding partner of MetalMatters; the packaging industry’s communications programme in the UK which aims to boost the capture rates for metal packaging collected at kerbside.   Ball, a leading supplier of innovative, sustainable beverage, food and aerosol packaging solutions , manufacturers beverage and […]

M&S supports new MetalMatters campaign in Leeds

The largest single local authority MetalMatters campaign has launched across Leeds City Council this month.   The Industry-funded communications campaign which is running in partnership with Marks & Spencer, will directly communicate with over 348,500 households with the aim of increasing capture rates of metal packaging recycled through kerbside collections. Over the course of the 12 […]

MetalMatters increases metal capture rates in Warwick by 28 per cent in just six months

Warwick District Council has increased kerbside recycling of metal packaging by 28 per cent in just six months – through MetalMatters, the industry-funded communications campaign. Launched in October 2015 the Warwick MetalMatters campaign directly targeted all 53,000 households in the district with a two phase leaflet drop and additional advertising on recycling vehicles, council information […]

Valpak pledges support for MetalMatters

The Aluminium Packaging Recycling Organisation (Alupro) has announced that  the UK’s largest packaging compliance scheme, Valpak, has become the latest funding partner to join the MetalMatters programme, which aims to boost the capture rates for metal packaging collected at kerbside. As the UK’s leading provider of environmental compliance and data management services – Valpak believes […]

LUTON RESIDENTS URGED TO MAKE THEIR METALS MATTER

Luton Borough Council is urging residents to make their ‘metals matter’ by encouraging them to recycle more of the estimated 94 million cans, aerosols, aluminium foil trays and wrapping foil used in Luton every year.*

Our funding and supporting partners

MetalMatters is funded by the metal packaging and recycling industry and leading brand owners. It is supported by the Waste & Resources Action Programme and managed by Alupro.

See the full list of partners