Portsmouth
90,000
households targeted
90,000 households
Campaign launched July 2012
The campaign cost 33p per household
Programme partners
Portsmouth City Council, Project Integra — a partnership working to provide an integrated approach to the collection, treatment and disposal of municipal waste in Hampshire.
- Leaflet drop to every household (week 1 and week 6)
- Bus advertising
- Bus shelter advertising
- Billboard advertising
- Press advertising
- Recycling vehicle livery
- Launch event and Roadshows