Entries by Diana Caldwell

South Northamptonshire residents urged to make their used metal matter

Households across South Northamptonshire are being urged to recycle more of the 45 million items of metal packaging used in the region each year. South Northamptonshire Council (SNC) has teamed up with Aluminium Packaging Recycling Organisation (Alupro), an organisation representing the metal packaging manufacturing industry, recyclers and fillers, to launch the ‘MetalMatters’ recycling campaign across […]

Ball pledges funding support for MetalMatters

  Alupro is pleased to announce that Ball Corporation has become a direct funding partner of MetalMatters; the packaging industry’s communications programme in the UK which aims to boost the capture rates for metal packaging collected at kerbside.   Ball, a leading supplier of innovative, sustainable beverage, food and aerosol packaging solutions , manufacturers beverage and […]

M&S supports new MetalMatters campaign in Leeds

The largest single local authority MetalMatters campaign has launched across Leeds City Council this month.   The Industry-funded communications campaign which is running in partnership with Marks & Spencer, will directly communicate with over 348,500 households with the aim of increasing capture rates of metal packaging recycled through kerbside collections. Over the course of the 12 […]

MetalMatters increases metal capture rates in Warwick by 28 per cent in just six months

Warwick District Council has increased kerbside recycling of metal packaging by 28 per cent in just six months – through MetalMatters, the industry-funded communications campaign. Launched in October 2015 the Warwick MetalMatters campaign directly targeted all 53,000 households in the district with a two phase leaflet drop and additional advertising on recycling vehicles, council information […]

Valpak pledges support for MetalMatters

The Aluminium Packaging Recycling Organisation (Alupro) has announced that  the UK’s largest packaging compliance scheme, Valpak, has become the latest funding partner to join the MetalMatters programme, which aims to boost the capture rates for metal packaging collected at kerbside. As the UK’s leading provider of environmental compliance and data management services – Valpak believes […]

MetalMatters: The numbers keep growing!

MetalMatters has launched four new campaigns reaching over three quarters of a million people since the start of the year. This brings the total reach of the campaign since it began to 4.35 million households. Campaigns are currently running in North Lincolnshire, Oxford and all 12 districts of the Kent Resource Partnership. The latest to […]

Success of Industry – Funded communications revealed in MetalMatters report

Success of industry-funded recycling communications campaign, MetalMatters, revealed in new performance report The business case for recycling communications has been laid out in a new report by the Aluminium Packaging Recycling Organisation (Alupro) reviewing the MetalMatters programme and demonstrating the power of voluntary industry backing. Figures are based upon data from campaigns that have run […]

MetalMatters to the rescue for cash-strapped councils

The recent report produced by the Chartered Institution of Waste Management (CIWM) and consultancy firm Ricardo AEA , ‘Waste on the Front Line – Challenges and Innovations’, has warned that recycling rates could start falling because of cuts to council communications budgets. Local authorities struggling to finance communication campaigns can turn to MetalMatters! The cost-effective programme […]