Norman Lett, UK Recycling Manager, Ball Packaging with Paul Vanston, Manager, Kent Resource Partnership A major communications campaign that targeted over 600,000 households in Kent has driven a 9% increase in the tonnage of metal packaging captured by kerbside recycling collections. The MetalMatters campaign, which ran from October to December 2012, was delivered jointly by […]
MetalMatters has been shortlisted for a major industry award after delivering five successful communications campaigns to over two million households in the UK — a real feather in our cap. We have been shortlisted for the Best Partnership Project in the National Recycling Awards, an annual event, organised by Materials Recycling World (MRW) magazine, which […]
MetalMatters had ambitious plans for 2012: to develop campaigns to further demonstrate the programme’s ability to increase capture rates for metal packaging, and to continue to expand the breadth of funding support for the programme from the metal packaging industry — and on both counts the year can be considered a resounding success. We completed […]
In addition to the proven campaign tactics, which include two direct mail drops to every household in the four London Boroughs involved in the campaign, we’ve added tram and tram stop advertising. Then last weekend the first of our Look Walkers hit the streets of Kingston to talk directly to shoppers about the campaign. Kitted […]
MetalMatters is championing household recycling in South London after launching its first campaign of 2013, to boost collection levels for metal packaging such as food and drink cans, aerosols and foil trays at kerbsides in the capital. The innovative campaign is the first of its kind to launch in London, and involves two leaflet drops […]
MetalMatters, the metal packaging industry-led programme designed to increase the capture rate for metal packaging collected at the kerbside, has launched its most ambitious campaign to date, in partnership with Kent Waste Partnership. The latest campaign sees the marketing communications campaign roll out across 12 local authorities in Kent. It will run until early December […]
So far this year MetalMatters has helped 15 local authorities and waste partnerships educate householders about the value of recycling metals in a bid to improve capture. The campaigns, developed by project managers Alupro in partnership with the local authorities, have so far reached 870,000 households in Northern Ireland, Scotland, Merseyside and Hampshire. Two further […]